Thought Leadership
Apple recently had to admit that the iPhone company needs more time for its big breakthrough in artificial intelligence. This now has consequences.
Apple is responding to the delays in the improved version of its Siri assistance software with artificial intelligence with a management shake-up, according to a media report. John Giannandrea, who is responsible for AI, has been removed from overseeing Siri, wrote the financial service Bloomberg.
Mike Rockwell, who was previously responsible for Vision Pro, will now be responsible for this, according to sources. Rockwell will in turn report directly to software boss Craig Federighi.
Setback due to delay
The iPhone company recently had to admit that it will take longer than planned to develop the improved Siri software. The new functions with artificial intelligence would not be available until next year, it was said. They were generally expected for this spring.
Apple’s plan is for the future Siri to be particularly helpful for users because the software has access to users’ personal information and can be active across various apps. For example, you should be able to simply ask when you should leave to pick up a relative from the airport – and the software should independently search for all the necessary information such as flight details and traffic conditions.
“Apple Intelligence”
Rivals such as Google and Samsung also want to establish such functions in the everyday lives of users of their devices and software. Amazon will soon be opening advance access to an AI version of its Alexa assistance software in the USA.
Apple summarized its new AI offerings under the name “Apple Intelligence”. So far, the software has been able to reformulate and summarize texts and create new emoji from user descriptions, among other things.
In Germany, the first “Apple Intelligence” functions are due to appear in April. The Group is focusing on AI functions in the marketing of its current iPhone generation.
dpa
