Thought Leadership
Hotel search experiment
Google is at loggerheads with the EU Commission over how to adapt its services to the EU’s Digital Market Act (DMA). A hotel search experiment has now been terminated prematurely.
Nuclear power
After Microsoft, Google is also turning to nuclear power to operate data centers in times of power-hungry artificial intelligence. From 2030, the internet company wants to purchase energy from innovative small reactors from the developer Kairos Power. The annual output should reach 500 megawatts by 2035.
EU court concedes billion-euro fine
Update Wed, 18.09.2024, 10:15am
After last week’s defeat, Google has now won a victory in court.
This is unlikely to be the last case between the EU Commission and the tech giant.
Instrument in online marketing
Be it for targeted acquisition, greater reach or other goals: A good ranking for relevant search terms is important to lead potential customers to your website.
This makes search engine optimization a fundamental tool in online marketing.
No known persons on Google
Six months after the embarrassment with images of black Nazi soldiers, Google is once again allowing depictions of people with its AI software.
The function will initially be available to subscription customers of the AI chatbot Gemini, as Google announced in a blog post.
Law averted
A Californian law was supposed to oblige internet companies to pay levies to regional media companies.
Instead, there are now voluntary payments of millions from Google – and the state.
Google Pixel
Google is focusing on artificial intelligence with its new Pixel smartphones.
The internet company is in a race with Samsung and Apple when it comes to AI.
Mega deal falls through
The Israeli-American cloud security start-up Wiz has rejected tech giant Google’s takeover bid of 23 billion dollars.
Record takeover?
The technology giant Google is apparently on the verge of its largest company acquisition to date. According to a report in the Wall Street Journal, the group is in advanced negotiations to acquire cybersecurity start-up Wiz for a sum of 23 billion dollars.
Interview
Google fires the next AI salvo: The Gemini model is set to outdo Microsoft, Amazon & Co. But how does the Group plan to monetize it? The battle between the tech giants is coming to a head. An interview with Dr. Thomas Thiele, Principal in the Innovation Practice at
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