Thought Leadership
Out-of-court settlement
The tax dispute between the US group and the Italian tax authorities has been going on for years. Now a line is to be drawn.
Support program
Google.org, the non-profit arm of the internet company, spends around 100 million dollars a year on non-commercial purposes. Up to one million now goes to the TU Munich.
Quantum computing
Google has reached a milestone in quantum computing with its new “Willow” chip. According to Google, this chip can perform an extremely complex calculation in just five minutes.
Willow
Google caused a stir with the recent presentation of its latest quantum computer chip “Willow”. The impressive performance of the chip was less surprising than a hidden message in the blog entry accompanying the announcement: The computing power could be explained by the existence of parallel universes.
Hotel search experiment
Google is at loggerheads with the EU Commission over how to adapt its services to the EU’s Digital Market Act (DMA). A hotel search experiment has now been terminated prematurely.
Nuclear power
After Microsoft, Google is also turning to nuclear power to operate data centers in times of power-hungry artificial intelligence. From 2030, the internet company wants to purchase energy from innovative small reactors from the developer Kairos Power. The annual output should reach 500 megawatts by 2035.
EU court concedes billion-euro fine
Update Wed, 18.09.2024, 10:15am
After last week’s defeat, Google has now won a victory in court.
This is unlikely to be the last case between the EU Commission and the tech giant.
Instrument in online marketing
Be it for targeted acquisition, greater reach or other goals: A good ranking for relevant search terms is important to lead potential customers to your website.
This makes search engine optimization a fundamental tool in online marketing.
No known persons on Google
Six months after the embarrassment with images of black Nazi soldiers, Google is once again allowing depictions of people with its AI software.
The function will initially be available to subscription customers of the AI chatbot Gemini, as Google announced in a blog post.
Law averted
A Californian law was supposed to oblige internet companies to pay levies to regional media companies.
Instead, there are now voluntary payments of millions from Google – and the state.
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27. January 2025