Dr. Georg Kraus is managing partner of the management consultancy Kraus & Partner, Bruchsal.
The graduate industrial engineer is a lecturer at the University of Karlsruhe, the IAE in Aix-en-Provence and the Technical University of Clausthal.
Companies are increasingly recognizing that gamers are particularly attractive as employees – they have skills that are a clear advantage in the new, AI-driven world of work.
Companies should use gamification to appeal to this target group and set themselves apart from the competition.